Vision, Mission & Role

VISION:

To lead and represent a united, sustainable, dynamic and internationally renowned Australian wine industry.

MISSION:

To create a political, social and regulatory environment across the production and supply chain that facilitates profitable and sustainable wine businesses and vibrant rural and regional communities.

ROLE:

Australian Grape & Wine works in partnership with the Australian Government to develop and implement policy that is in the best interests of winemakers and winegrape growers across Australia.

We also advise and collaborate with the Australian Government statutory authority Wine Australia. However we are not-for-profit and funded by our members through voluntary levies.  We do not receive any compulsory levies wine businesses pay to Wine Australia. 

We work closely with State and Regional wine industry organisations to ensure a coordinated approach and avoid duplication with issues and policy.

On behalf of all Australian grape and wine businesses we:

• Coordinate campaigns and advocacy work around issues such as tax, market access, biosecurity, health and responsible consumption of alcohol, and labeling requirements;

• Maintain a full-time Canberra office, meet regularly with political and departmental leaders and make regular submissions and presentations on the industry’s behalf;

• Represent the industry at major international forums, build relationships with regulators in key markets, and work to change laws and attitudes that unfairly impinge on market access for Australian winegrape and wine producers;

• Provide input, via our committees, on wine production to Food Standards Australia New Zealand and manage packaging issues that could damage the industry’s reputation by creating problems related to trade regulations, standards, costs or education;

• Provide leadership to ensure the sector’s interests are understood when national decisions are made around biosecurity and plant health.