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2020 Grower Summit Speakers




Anna Hooper – Australian Grape & Wine

Code of Conduct Overview
Since the ACCC released its Winegrape Market Study in September last year, Australian Grape and Wine has done a comprehensive review of the Wine Industry Code of Conduct aimed at promoting fair, equitable and mutually beneficial relationships between growers and winemakers. There are a number of improvements that will be outlined. These including a call for greater transparency about quality assessments methodologies and how pricing mechanisms are determined and documented, as well as an expanded dispute resolution process. It is important that all winemakers and growers understand what the changes mean for their business.


The success of this new and revised Code will depend not only on an improvement in the trading relationship between growers and winemakers, but on how many new signatories are obtained, especially in those who crush greater than 10,000 tonnes. It is essential that there is a substantial increase in winery signatories in order that we avoid a recommendation by the ACCC that the Government impose a mandatory Code of Conduct.



Sandy Hathaway – Wine Australia

Wine Australia tools to help grower decision-making
Sandy will discuss the range of insights and tools that Wine Australia makes freely available to growers to assist with decision-making, including the National Vintage Report and Bulk Wine Market Update.



Phil Grahame - RuralCo

Unveiling Water Markets

  • The evolution of water trading in Australia
  • What factors influence supply and demand
  • Predicting the future and managing uncertainty



Peter Breugem – Thomas Elder Consulting

Strategic Planning – outdated management fad or a path to success?
Pete Breugem, Farm Business Management and Viticulture Consultant of Thomas Elder Consulting draws upon practical expertise managing numerous projects and strong background in viticulture and winemaking to walk us through how to determine a clear path and plan for your business.  Pete looks at whether strategic planning is still relevant to businesses today or whether it is an outdated business fad.

The session will deep dive in to four key areas:

-          How to outline a clear path to meet your business objectives;

-          How strategic planning provides a framework for focus and direction;

-          How to understand your business strengths and weaknesses, opportunities and threats; and

-          How to engage your employees to drive your business vision.

Pete’s background and experience in vineyard design, establishment and operation from greenfield to harvest brings a wealth of knowledge for wine and grape growers, together with his practical business and project management experience this session will leave you with a practical set of questions and thought starters.



Paula Edwards – Winegrapes Australia

Building Successful Grower-Winemaker Relationships

  • How to be a supplier of choice
  • Fulfilling your end of the bargain
  • Understanding the realities when it comes to winegrape quality assessment



Simone George - Ciatti

The Domestic and Global Wine Market

  • The Global Market – State of Play
  • COVID-is this inspiring hesitancy amongst global buyers
  • What wine styles have been moving and to where
  • Forward predictions



 Alison Sinclair & Andrew Shedden – Endeavor Drinks

The Australian Wine Customer

  • Who are they?
  • What are they buying and how is this changing?
  • What else is peaking their interest?